Case Study · AEO Strategy
A high-value client
in six weeks.
Cosenza Law was a general family law practice attracting the wrong cases. We repositioned the firm and built an AEO foundation. The first high-end client arrived before a single paid ad ran.
- Time to First Result
- 6 weeks
- Locations
- Gonzales + Baton Rouge
- AEO Foundation
- Implemented
- Paid Ads Running
- None
01 · The Situation
A practice built for volume, not value.
Cosenza Law was operating as a general family law firm across two offices, handling a wide range of matters including lower-value custody and routine work.
Lead flow existed. That was never the problem. The firm simply was not consistently attracting the type of high-value client it needed to scale.
02 · The Diagnosis
Visibility misaligned with ideal clients.
Broad Practice Positioning
Positioned as a general family law provider, which diluted perceived expertise across every practice area.
Low-Value Case Attraction
Messaging and service descriptions pulled in routine custody matters rather than the cases the firm wanted.
Lack of Niche Authority
No defined specialization to separate the firm from every other family law practice in the market.
Weak Website Positioning
The site did not communicate authority or guide a high-value client toward a decision.
No AEO or Structured Visibility
Nothing in place for AI-driven discovery or the way people search for counsel now.
Underutilized Multi-Location Presence
Two offices, Gonzales and Baton Rouge, neither fully leveraged for local visibility.
03 · The Approach
Reposition first. Then build visibility.
Website Audit & Rebuild
Restructured the site to establish authority on entry, eliminate noise, and guide visitors toward high-value actions.
Niche Repositioning
Moved the firm from a generalist model to a defined, higher-value niche with clear differentiation.
Messaging Overhaul
Removed low-value case language and rewrote everything around ideal-client intent.
AEO Foundation
Aligned content with how clients search and how AI platforms interpret legal services.
Schema Implementation
Deployed structured data defining services, locations, and entity relationships so machines read facts instead of guessing.
Multi-Location Optimization
Aligned visibility and positioning across both the Gonzales and Baton Rouge offices.
04 · The Results
What changed within six weeks.
High-Value Client Acquisition
Secured a high-end client aligned with the new niche positioning within six weeks of implementation.
Improved Lead Quality
Inbound opportunities became more aligned with ideal case types and the firm’s repositioned focus.
Shift Away from Low-Value Cases
Reduced attraction of lower-value custody and routine matters through intentional messaging alignment.
Stronger Market Positioning
The firm began presenting as a premium option within its niche, with clearer authority signals across every touchpoint.
This result happened before the Google Ads campaign even launched.
05 · The Takeaway
Positioning drives client quality.
Growth did not come from increasing traffic. It came from aligning three things most firms treat as separate.
Messaging
Speaking directly to the clients you want, not every client who might call.
Visibility
Being found in the right places by the right people, including AI-driven discovery.
Target Audience
Positioning the firm so ideal clients self-select in and low-value cases self-select out.
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