Case Studies
AI Visibility & Marketing Case Studies
Cornerstone Marketing Agency has taken an HVAC and refrigeration company from an AI visibility score of 31 to 72 in five months, moved a Las Vegas personal injury firm from 31 to 63 in thirty days, repositioned a Louisiana family law firm to land a high-value client in six weeks before any paid ads ran, and driven 27 to 36% average sales growth across a 26-location franchise group during a national brand crisis. Each engagement below names the client, the starting point, the work performed, and the measured result.
- Largest Visibility Gain
- 31 → 72
- Fastest Result
- 30 days
- Longest Engagement
- 18 months
- Markets
- Louisiana, Texas & Nevada
31 → 72
AI Visibility Score
+132% in 5 months
HVAC & Refrigeration · Walker, Louisiana
Comfort Control Heating, Air & Refrigeration
An established local company that ranked on Google and was absent from every AI-generated recommendation. A December 2025 audit scored them 31/100. We rebuilt structured schema, standardized entity signals across every citation source, optimized the Google Business Profile, and restructured the site so AI systems could read it. The May 2026 re-audit came back at 72.
Read the case study31 → 63
AI Visibility Score
+32 points in 30 days
Personal Injury Law · Las Vegas, Nevada
Temple Injury Law
Twenty years of insurance defense experience and nothing structural translating it into discoverability. The firm audited at 31/100. In a single 30-day engagement we rebuilt the positioning around the insurance insider advantage, elevated a Tesla and high-tech accident niche, transformed the Google Business Profile, and deployed LocalBusiness, Service, and FAQ schema. The re-audit came back at 63.
Read the case study6wks
To first high-value client
before ads launched
Family Law · Gonzales & Baton Rouge, Louisiana
Cosenza Law
A two-office general family law practice with steady lead flow and the wrong cases. Lower-value custody and routine matters kept coming in because nothing about the firm signaled premium positioning. We rebuilt the website, narrowed the niche, rewrote the messaging around ideal-client intent, and laid an AEO foundation across both locations. The firm secured a high-end client in six weeks.
Read the case study+27 to 36%
Avg sales growth
across 18 months
Franchise Group · Texas & Louisiana
Papa John’s Franchise Group: 26 Locations
A national controversy hit 26 franchise locations at once. The brand damage was national, so the recovery had to be local. We built individual social infrastructure for every store, repositioned each as its neighborhood pizza place instead of a chain outlet, and ran school fundraisers that converted community goodwill back into foot traffic. Growth held for 18 months.
Read the case studyQuestions about these results
What is an AI visibility score?
An AI visibility score measures how discoverable a business is to AI assistants such as ChatGPT, Gemini, and Perplexity, rather than how it ranks in traditional search results. Cornerstone scores businesses out of 100 across six platforms, evaluating structured data, entity consistency, Google Business Profile completeness, citation accuracy, content structure, and AI platform presence. A score under 40 places a business in the low visibility tier.
How long does it take to improve AI visibility?
In the Comfort Control engagement, the AI visibility score moved from 31 to 72 over five months, a 132% increase. Timelines vary by starting condition. Businesses with significant entity inconsistency across directories generally take longer, because every conflicting listing has to be corrected before AI systems will treat the business information as reliable.
Is AEO different from SEO?
Yes. SEO optimizes for ranking in a list of links. Answer Engine Optimization (AEO) optimizes for being named inside a generated answer. A business can rank well on Google and still be absent from every AI recommendation, because the two systems read different signals. AEO depends heavily on structured data, entity consistency, and content an AI can extract as a self-contained fact.
Do you only work with businesses in Louisiana?
No. Cornerstone Marketing Agency works with law firms nationwide and with local service businesses across Louisiana. The Temple Injury Law engagement was in Las Vegas, Nevada, and the Papa John’s franchise engagement spanned 26 locations across both Texas and Louisiana.
Are these results typical?
No results are guaranteed. Each case study on this page documents what happened in a specific engagement with a specific business, including the starting measurement and the timeframe. Outcomes depend on the starting condition of the business, the competitiveness of the market, and how fully the recommendations are implemented.
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Same audit framework that scored Comfort Control at 31. Six platforms, no cost.
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