Case Study · AEO Strategy · Law Firm
31 to 63
in thirty days.
Temple Injury Law had twenty years of insurance defense experience and no structure translating it into modern search. We rebuilt the positioning and the technical foundation in a single month.
- AI Visibility Score
- 31 → 63
- Point Gain
- +32
- Engagement
- 30 days
- Market
- Las Vegas, NV
01 · The Situation
Strong potential. Weak execution.
Temple Injury Law engaged Cornerstone to implement a focused 30-day Answer Engine Optimization strategy across Google and AI-driven search.
At engagement start, an AEO audit scored the firm 31 out of 100. The practice had genuine authority: more than twenty years of insurance defense experience in the Las Vegas market. But nothing structural was translating that authority into discoverability.
02 · The Challenge
Five gaps at audit.
Underutilized Google Business Profile
The profile lacked an authority-driven description, refined categories, and clear geographic focus.
No Structured AEO Strategy
Nothing in place for answer-based discovery or machine-readable trust signals.
No AI Platform Presence
Zero surface area across ChatGPT, Perplexity, or Gemini at the time of audit.
Undifferentiated Positioning
Nothing structurally separated the firm from every other personal injury practice in the market.
Misaligned Messaging
Language did not reflect how real clients search or how AI platforms interpret authority.
03 · The Approach
Six moves in thirty days.
Positioning & Messaging Overhaul
Rebuilt messaging around the insurance insider advantage and aligned it with the questions real clients ask.
Google Business Profile Transformation
Rewrote the description for authority, refined categories, and strengthened Southwest Las Vegas geographic targeting.
Service & Offer Restructuring
Shifted from generic service listings to defined high-intent case types with premium differentiators.
AEO Execution
Structured content and entity signals so the firm’s expertise is expressed in a form AI platforms can evaluate.
Content Strategy Deployment
Published four strategic Google posts engineered around high-intent search behavior.
Schema Implementation
Deployed LocalBusiness, Service, and FAQ schema defining services, location, and authority.
04 · Strategy in Detail
Differentiation was the whole play.
Insurance Insider Positioning
Built around twenty-plus years of insurance defense experience, a category-level authority claim. This became the firm’s core differentiator.
Tesla & High-Tech Accident Focus
Elevated as a high-value niche in a Tesla-dense metro, structured to capture premium cases and separate the firm from general personal injury practice.
AEO & Entity Structure
Content and entity signals aligned with how AI platforms evaluate expertise, relevance, and authority, with consistency across services, location, and positioning.
Technical Foundation
LocalBusiness, Service, and FAQ schema making the firm’s expertise machine-readable: the trust layer answer engines use when selecting who to cite.
05 · The Results
What changed in thirty days.
Engagement Start · Audit
31/100
Low visibility tier
Day 30 · Re-audit
63/100
+32 points
Score More Than Doubled
From 31/100 to 63/100 in thirty days on the same audit criteria at both measurement points.
Strengthened Local Signals
Sharper geographic authority across Southwest Las Vegas, driven by profile and schema work.
High-Value Positioning Activated
Insurance insider and Tesla specialization now anchor the firm’s market position rather than generic PI language.
Clearer Path to Consultation
The optimized Google Business Profile creates a direct route from discovery to a booked consult.
Scores are from Cornerstone’s AEO audit framework, measured on the same criteria before and after the engagement. The score reflects structural readiness for AI discovery, not a guarantee of placement in any specific AI-generated answer.
06 · The Takeaway
AEO is not about rankings. It is about becoming the answer.
Measured, Not Assumed
A 31 to 63 audit score in thirty days shows AEO progress can be quantified. Visibility is a metric, not a feeling.
Speed Without Waiting on Algorithms
Structural work produced measurable change within a single month. No algorithmic recovery cycle required.
Positioning Is the Multiplier
The insurance insider advantage gives an AI platform a reason to name this firm specifically. Differentiation drives selection.
The Foundation Compounds
Schema, entity consistency, and authority signals are permanent assets that keep working after the engagement ends.
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